74.jpg)
Whether you face a blank computer screen or a pristine sheet of paper, there are occasions when your brain just refuses to co-operate and won’t produce the words you need to write. Has this ever happened to you? You sit there with the cursor blinking mockingly, or perhaps doodle hopefully in the margin of your…
An Editorial Calendar is useful for more than just planning out blog posts. Sam and I also use ours to plan ahead newsletter topics and for social networking updates too. In fact, it’s become a valuable part of our overall Content Marketing strategy. Here are a few of the benefits we’ve discovered and hope will…
Isn’t it infuriating, when you finally find the time to sit down and write your newsletter or blog post, to discover that you can’t come up with a single new idea of what to write about? That’s when you wish you’d kept your Editorial Calendar up to date, or made a note of those brilliant thoughts…
When you go to all the trouble of crafting word perfect, interesting articles for your newsletter and painstakingly choose just the right images, it’s pretty demotivating when the stats show that hardly anyone is bothering to open or read it. One way to encourage more people to look forward to receiving and reading your messages…
Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…
What is the Point of your Website? Many small businesses have a website built because they know they need to have one. But they don’t give much thought to what they actually want it to do for their business. Most people we speak to look surprised when we ask this question, and answer:‘More business –…
Imagine you’re having a flyer printed for a new product or service in your business. I expect you’d probably agonize over every word on the page and check every punctuation mark. You’d spend ages to select the best quality images and proof-read the finished article several times before going to print. Wouldn’t you? Do you…
