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Publishing an Email Newsletter is a big commitment. It takes time and effort to put together something your subscribers will look forward to reading. And if they don’t enjoy what you send them, they will let you know – watch out for a drop in open rates and a rise in the number of people…
Whenever we explain to newcomers to the internet how important, even vital, writing is as part of establishing an online presence that will lead to business, they nearly always nod in agreement. But then the vast majority don’t do anything about it, apart from perhaps the odd status update on Facebook or the occasional half-hearted…
It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems. And once they start, there’s just no stopping them! Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post….
…. But do we have anything worth saying? Isn’t it amazing how many different ways we have to communicate with one another? The letter; telephone; mobile phone; text; fax; newspaper; emails; websites; blogs; twitter; audio; radio; television; video – just some that come to mind. I’ve always been an avid reader. As a child I…
While more and more small businesses are catching on to the importance of writing an email newsletter and using it as part of their overall marketing strategy, they often forget to take one of the most crucial steps before publishing. They forget to test the message. OK, I’ll admit it doesn’t sound very exciting! But…
I’m lucky to enjoy writing, but sometimes even I (Louise) find it a challenge to come up with new ideas for blog posts, newsletters, and articles. Being a great believer in keeping things as simple as possible, I’ve come up with a few ideas to make writing less of a chore, and thought you might…
If you struggle to write articles, newsletters and blog posts, then the chances are you’re much happier talking about what you do. Podcasting is another great way to add content to your blog. I (Louise) have been doing this since the beginning of 2009 in the form of a weekly internet radio show, using Blog…
