by savvymarketers on July 8, 2010
in Blogs
Everyone is so excited by all the wonderful whizzy social networking tools they’re in danger of getting carried away and forgetting that it’s only one part of marketing via the internet. I went to an #smday event last week and was really surprised that blogs and blogging were only mentioned in passing whereas they are [...]
The more time you spend on the internet, the more free information you’ll come across. A lot of it is very good quality too. This can cause confusion amongst our workshop delegates and others who are new to the online world, especially when we tell them they should be giving away high quality content as [...]
I’m sure many of you have been beavering away planning your marketing strategy for 2010 and preparing for an upturn in business (fingers crossed!) Although you’ve probably included lots of activities to get your name out there, have you made concrete plans for your website? Have you really addressed how long it will take to [...]
by Sam McArthur on November 18, 2008
in General
Over the last couple of weeks I’ve passed on some tips on planning your online marketing activities and what you can do for some quick results. To follow on, I’ve some tips for long term results, although most marketing campaigns work best in the long term. 1. Search Engine Optimisation (SEO)SEO is most definitely a [...]
by Sam McArthur on November 11, 2008
in Planning
Last week I wrote about what to consider when planning your online marketing strategy. This week I want to give you a couple of tips for quick results, although, with any marketing, the best results are from long term activities. Remember that getting traffic to your website is only half of the story – your [...]