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When I (Louise) first started blogging back in 2007, it was with great enthusiasm but very little forward planning. I blogged about whatever popped into my head that day and only published posts once a week or so. By the time Sam and I got together and started blogging for Savvy Marketers in 2008, we…
On 19 April 2008 I signed up for my Twitter account and it isn’t being too dramatic to say my business hasn’t been the same since that day! Little did I realise by opening an account and sending out the first few timid tweets, that it would bring to an end the isolation of working…
Everyone is so excited by all the wonderful whizzy social networking tools they’re in danger of getting carried away and forgetting that it’s only one part of marketing via the internet. I went to an #smday event last week and was really surprised that blogs and blogging were only mentioned in passing whereas they are…
The more time you spend on the internet, the more free information you’ll come across. A lot of it is very good quality too. This can cause confusion amongst our workshop delegates and others who are new to the online world, especially when we tell them they should be giving away high quality content as…
I’m sure many of you have been beavering away planning your marketing strategy for 2010 and preparing for an upturn in business (fingers crossed!) Although you’ve probably included lots of activities to get your name out there, have you made concrete plans for your website? Have you really addressed how long it will take to…
Over the last couple of weeks I’ve passed on some tips on planning your online marketing activities and what you can do for some quick results. To follow on, I’ve some tips for long term results, although most marketing campaigns work best in the long term. 1. Search Engine Optimisation (SEO)SEO is most definitely a…
Last week I wrote about what to consider when planning your online marketing strategy. This week I want to give you a couple of tips for quick results, although, with any marketing, the best results are from long term activities. Remember that getting traffic to your website is only half of the story – your…
