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Social Media Marketing is still relatively new and we’re all still learning how best to use it for our businesses. Some people get the hang of it very quickly while others struggle and drop several rather loud clangers. The Profile Photo Faux Pas Sam recently wrote a very comprehensive post on the importance of completing…
If you’re looking for opportunities to get messages about your business offering delivered straight to the Inboxes of a targeted group of potential customers, you won’t do much better than with your list of Email Subscribers. No matter how many followers you have on Twitter, friends or fans on Facebook and connections on LinkedIn, Email…
Have you noticed how social media sites are giving slide presentations a new lease of life? There’s a whole community of slide show enthusiasts sharing excellent presentations on sites such as slideshare.net, a website we suggest you visit and explore. While slides may not be considered as compelling viewing as a video, done well they…
Having met many business owners over the years who have dabbled in creating or promoting a website themselves, or outsourced to a third party, we still believe there’s a lot of uncertainty in what to do / what not to do and some people have been given very misleading information. We feel very strongly about…
LinkedIn is attracting more small business owners than ever. If you’ve set up your profile, you may be wondering about how to make your presence felt and communicate with those important connections. This short video shows you how you can update your status, whether to share with your Twitter followers, and how to restrict sharing…
If you have a Facebook Page for your business, knowing how successful it is in attracting new and returning visitors as well as how they are interacting with your page is obviously important. Just as with your website and blog, you want to be able to measure which of your social networking activities are most…
Many of us who have websites don’t always look at how visitors perceive them as we think we know what they want, and what information should be on our websites. For most small business owners, using a focus group would cost a small fortune, so it’s not something many of us do, other than asking…
