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Have you noticed how social media sites are giving slide presentations a new lease of life? There’s a whole community of slide show enthusiasts sharing excellent presentations on sites such as slideshare.net, a website we suggest you visit and explore. While slides may not be considered as compelling viewing as a video, done well they…
Having met many business owners over the years who have dabbled in creating or promoting a website themselves, or outsourced to a third party, we still believe there’s a lot of uncertainty in what to do / what not to do and some people have been given very misleading information. We feel very strongly about…
LinkedIn is attracting more small business owners than ever. If you’ve set up your profile, you may be wondering about how to make your presence felt and communicate with those important connections. This short video shows you how you can update your status, whether to share with your Twitter followers, and how to restrict sharing…
If you have a Facebook Page for your business, knowing how successful it is in attracting new and returning visitors as well as how they are interacting with your page is obviously important. Just as with your website and blog, you want to be able to measure which of your social networking activities are most…
Many of us who have websites don’t always look at how visitors perceive them as we think we know what they want, and what information should be on our websites. For most small business owners, using a focus group would cost a small fortune, so it’s not something many of us do, other than asking…
As with many consultants, over the years I’ve worked on a few projects which haven’t worked out for one reason or another. There’s a distinct pattern to those types of client and project, and for your business, it’s important that when you do take on a consultant, you do it for the right reasons and…
I’ve worked in SEO (search engine optimisation) for many years now and when I started out things were relatively easy in comparison to the web as it is now. Technology was less sophisticated and of course, there was a lot less competition back then. There were an awful lot more search engines about (remember Excite,…
