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As with many consultants, over the years I’ve worked on a few projects which haven’t worked out for one reason or another. There’s a distinct pattern to those types of client and project, and for your business, it’s important that when you do take on a consultant, you do it for the right reasons and…
I’ve worked in SEO (search engine optimisation) for many years now and when I started out things were relatively easy in comparison to the web as it is now. Technology was less sophisticated and of course, there was a lot less competition back then. There were an awful lot more search engines about (remember Excite,…
“What would be really interesting to know is whether Facebook really can be used in the b2b sector or whether its real value is in retail, consumer driven companies?” (Joyce Turton – www.marketing2business.co.uk) Here’s a great question we received from one of our Q&A Hour listeners! While it’s undoubtedly true that there are more B2C…
On 21st April 2008 I set up an account for @LouiseBJ on a cutely named website called Twitter. I didn’t have a clue how it worked or what to do with it. I was soon warmly welcomed by @JeanetteJoy and @ShermanHu – the very first people who followed me and whom I eagerly followed back….
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Saying “Just Google me” is so 2010 Obviously if you have a website, blog and belong to a few social networks, people searching for you by name should be able find references to you, and links to web pages where you’re mentioned. Mind you, I’ve seen a few interesting mix ups with some individuals sharing…
Just like Facebook Business Pages, you can create a Company Page on LinkedIn. The screenshot below shows my profile and the Company details that pop-up when you hover over where it says current employer. Larger companies can also include their individual employees and promote career opportunities for potential job seekers. Now, if you are ‘pretending’…
The use of Facebook by small businesses is often misunderstood, especially as our first encounter with the mammoth site is usually when we’re faced with endless questions just to set up an account. By the time we’ve filled in all the fields (or left some blank to come back to later!), the thought of having…
