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“What would be really interesting to know is whether Facebook really can be used in the b2b sector or whether its real value is in retail, consumer driven companies?” (Joyce Turton – www.marketing2business.co.uk) Here’s a great question we received from one of our Q&A Hour listeners! While it’s undoubtedly true that there are more B2C…
On 21st April 2008 I set up an account for @LouiseBJ on a cutely named website called Twitter. I didn’t have a clue how it worked or what to do with it. I was soon warmly welcomed by @JeanetteJoy and @ShermanHu – the very first people who followed me and whom I eagerly followed back….
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Saying “Just Google me” is so 2010 Obviously if you have a website, blog and belong to a few social networks, people searching for you by name should be able find references to you, and links to web pages where you’re mentioned. Mind you, I’ve seen a few interesting mix ups with some individuals sharing…
Just like Facebook Business Pages, you can create a Company Page on LinkedIn. The screenshot below shows my profile and the Company details that pop-up when you hover over where it says current employer. Larger companies can also include their individual employees and promote career opportunities for potential job seekers. Now, if you are ‘pretending’…
The use of Facebook by small businesses is often misunderstood, especially as our first encounter with the mammoth site is usually when we’re faced with endless questions just to set up an account. By the time we’ve filled in all the fields (or left some blank to come back to later!), the thought of having…
How often do you ask your customers what product or service they’d really like to buy? What about prospective customers? Social Networking contacts? Newsletter readers? One of the common faults many of us small business owners share is that we THINK we know what our customers want, so we follow our instincts and create what…
I’m not one for making predictions about what’s going to happen in online marketing over the next 12 months, but have read plenty about the subject elsewhere! So I thought I’d share some of things I’ve read and what these posts have in common. Firstly, most sites seem to agree that mobile marketing is going…
