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How often do you ask your customers what product or service they’d really like to buy? What about prospective customers? Social Networking contacts? Newsletter readers? One of the common faults many of us small business owners share is that we THINK we know what our customers want, so we follow our instincts and create what…
I’m not one for making predictions about what’s going to happen in online marketing over the next 12 months, but have read plenty about the subject elsewhere! So I thought I’d share some of things I’ve read and what these posts have in common. Firstly, most sites seem to agree that mobile marketing is going…
Hurray! Your Email Marketing message passed the first impression test and has been opened. Well done, that’s the first hurdle overcome. What’s next? Go back to your email inbox and select one of your recent messages again, open it and let’s have a closer look at the following: The Header Does the header confirm what…
Starting a business online has become much easier over the last few years as the technology available is much cheaper and even free to use. However, creating a website is one thing, but spreading the word and getting known is much more difficult. With the amount of new websites and online businesses out there, your…
It took me a little while to convince Sam to start the Savvy Marketers free Teleseminars, but she’s now just as keen as I am to ‘meet’ up with our small (but fast growing) community of listeners once a fortnight. We alternately hold a teaching call on a specific internet marketing topic (recent calls include…
Last month I wrote about online relationships and reputations, suggesting a couple of tools and strategies. Today I want to share some more ways you can know what’s being said, almost as soon as it is said. Without wishing to make you paranoid (lol!), if you’re doing your best to build either your personal or…
Using Social Media Marketing simply as a means to blast out your message to everyone you’re connected with is not recommended if you want to build fruitful relationships with them, nor is it a wise strategy if you value your online reputation. And yet I see people doing it all the time – tweeting, blogging…
