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Although Facebook introduced the Subscriber feature last September, I haven’t noticed many people using it. If you’ve been wondering what it is and whether it could be useful for you, I hope this post will shed some light. Intended primarily for ‘public figures’ like celebrities, journalists and political figures, the Subscriber feature is also a…
I love learning, and am fascinated by all the possibilities the internet provides for small businesses. There is more free information out there than ever before, some of it very good, and certainly more than enough to satisfy my curiosity. And that’s causing me (Louise) a bit of a problem that I’d like to discuss…
I’ve just received another automated Twitter Direct Message inviting me to join yet another new social network. Frankly I find it hard enough to keep up with the main three (Twitter, Facebook & LinkedIn) so I’ll be declining the invitation Sometimes the sheer volume of invitations and notifications from networks you belong to can become…
Even with all the benefits of social networking for small business owners, there’s no doubt that it can take up an awful lot of precious time unless it’s approached in the right way. At our recent Q&A Hour I (Louise) was asked how long I spend networking online each day. I was pleased to be…
In order to have interested people to send your marketing message to, you need to ‘build a list’. This has become the ‘holy grail’ of small business success on the internet and is often misunderstood. Only today I saw a question asked on LinkedIn about the best place to buy a list … Back when…
Imagine for a moment if all your email marketing messages, email newsletters and blogs you subscribe to were printed out on paper – as opposed to being virtual. How large a pile of papers would be desposited through your letter box every day? I think it’s safe to say you’d find it very difficult (if…
I was in the supermarket the other day, standing in the breakfast cereal aisle. Imagine that, a whole aisle of breakfast cereals to choose from! But the sheer variety meant it took a while to find what I wanted – I’m sure I walked past the Bran Flakes more than once! That got me thinking…
