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Social Media Marketing is still relatively new and we’re all still learning how best to use it for our businesses. Some people get the hang of it very quickly while others struggle and drop several rather loud clangers. The Profile Photo Faux Pas Sam recently wrote a very comprehensive post on the importance of completing…
An Editorial Calendar is useful for more than just planning out blog posts. Sam and I also use ours to plan ahead newsletter topics and for social networking updates too. In fact, it’s become a valuable part of our overall Content Marketing strategy. Here are a few of the benefits we’ve discovered and hope will…
Isn’t it infuriating, when you finally find the time to sit down and write your newsletter or blog post, to discover that you can’t come up with a single new idea of what to write about? That’s when you wish you’d kept your Editorial Calendar up to date, or made a note of those brilliant thoughts…
Did you know that you’re probably already a ‘Content Curator’? Every day, through the social networks, millions of people are sharing articles, videos, podcasts, in fact all manner of content by tweeting links to their followers, or sharing updates on Facebook or LinkedIn. From motivating quotes and funny cat videos to more serious information, we…
As with many consultants, over the years I’ve worked on a few projects which haven’t worked out for one reason or another. There’s a distinct pattern to those types of client and project, and for your business, it’s important that when you do take on a consultant, you do it for the right reasons and…
In our never-ending search for efficient working online and increasing productivity, we’re always trying out new tools so we can report back to you on our findings. Most of them are free, at least at the basic level, which is often enough for the one-person business It may seem as if we’re always recommending Google,…
When I (Louise) first started blogging back in 2007, it was with great enthusiasm but very little forward planning. I blogged about whatever popped into my head that day and only published posts once a week or so. By the time Sam and I got together and started blogging for Savvy Marketers in 2008, we…
