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LinkedIn is attracting more small business owners than ever. If you’ve set up your profile, you may be wondering about how to make your presence felt and communicate with those important connections. This short video shows you how you can update your status, whether to share with your Twitter followers, and how to restrict sharing…
Content Marketing is wonderful! It’s a great way for professional service businesses to be able to use the internet to get their marketing message in front of more people, more often than they could have dreamt possible using traditional offline methods. Our post explaining what content marketing is gives you some easy steps to get started…
One of the challenges when you blog about anything to do with the internet is that changes take place so quickly and frequently, with the result that older posts can be rendered inaccurate and obsolete at a stroke! So it’s important for us to regularly revisit as many posts as possible to check the information…
Have you noticed how much more open people are online? By that I mean how many details of their personal life they share on their Facebook walls, going into sometimes cringe-making descriptions; and they seem fearless in tweeting their opinions or leaving comments on blogs. However, such loosened inhibitions can be a two-sided coin. Now…
From the beginning of this month Twitter has expanded its Promoted Tweets platform into the Home Feeds of some users – namely those using Hootsuite as a client. While it’s still very early days, as a Hootsuite user myself, I (Louise) thought you might like some information about this development and how it will affect…
It wasn’t so very long ago that, if you wanted to promote a new product or service, you’d print out a few flyers, place as many ads as you could afford in magazines & papers and send out some direct mailers. Apart from doing the rounds of the networking meetings and making plenty of follow-up…
When I started blogging I didn’t understand what ‘Categories’ and ‘Tags’ were all about. As a result I more or less ignored them at first. But since blogging here (with fellow Savvy Marketer Sam) I’ve come to appreciate just how important they both are. While tags are basically keywords/key phrases which you think people might…
