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Social Media Marketing is still relatively new and we’re all still learning how best to use it for our businesses. Some people get the hang of it very quickly while others struggle and drop several rather loud clangers. The Profile Photo Faux Pas Sam recently wrote a very comprehensive post on the importance of completing…
Has this ever happened to you? You’re so pleased to have finally finished writing your blog post that you hit ‘publish’ after a quick check to see it everything looks OK. When you’re busy, that’s all you have time for, right? I understand because I do it too, or at least I used to before…
An Editorial Calendar is useful for more than just planning out blog posts. Sam and I also use ours to plan ahead newsletter topics and for social networking updates too. In fact, it’s become a valuable part of our overall Content Marketing strategy. Here are a few of the benefits we’ve discovered and hope will…
LinkedIn is attracting more small business owners than ever. If you’ve set up your profile, you may be wondering about how to make your presence felt and communicate with those important connections. This short video shows you how you can update your status, whether to share with your Twitter followers, and how to restrict sharing…
Content Marketing is wonderful! It’s a great way for professional service businesses to be able to use the internet to get their marketing message in front of more people, more often than they could have dreamt possible using traditional offline methods. Our post explaining what content marketing is gives you some easy steps to get started…
One of the challenges when you blog about anything to do with the internet is that changes take place so quickly and frequently, with the result that older posts can be rendered inaccurate and obsolete at a stroke! So it’s important for us to regularly revisit as many posts as possible to check the information…
Have you noticed how much more open people are online? By that I mean how many details of their personal life they share on their Facebook walls, going into sometimes cringe-making descriptions; and they seem fearless in tweeting their opinions or leaving comments on blogs. However, such loosened inhibitions can be a two-sided coin. Now…
