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From the beginning of this month Twitter has expanded its Promoted Tweets platform into the Home Feeds of some users – namely those using Hootsuite as a client. While it’s still very early days, as a Hootsuite user myself, I (Louise) thought you might like some information about this development and how it will affect…
It wasn’t so very long ago that, if you wanted to promote a new product or service, you’d print out a few flyers, place as many ads as you could afford in magazines & papers and send out some direct mailers. Apart from doing the rounds of the networking meetings and making plenty of follow-up…
When I started blogging I didn’t understand what ‘Categories’ and ‘Tags’ were all about. As a result I more or less ignored them at first. But since blogging here (with fellow Savvy Marketer Sam) I’ve come to appreciate just how important they both are. While tags are basically keywords/key phrases which you think people might…
Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list. Here are some thoughts and tips to avoid annoying too many people! If your subscribers have been used to receiving a chatty newsletter once a…
While more and more small businesses are catching on to the importance of writing an email newsletter and using it as part of their overall marketing strategy, they often forget to take one of the most crucial steps before publishing. They forget to test the message. OK, I’ll admit it doesn’t sound very exciting! But…
Last week I (Louise) received an email from someone whose name I recognised, but couldn’t remember meeting in person. On opening the email my heart sank. There, in the ‘To’ field, were about 100 names and email addresses – possibly their entire address book – for every other recipient to see! Although we covered this…
