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I’ve worked in SEO (search engine optimisation) for many years now and when I started out things were relatively easy in comparison to the web as it is now. Technology was less sophisticated and of course, there was a lot less competition back then. There were an awful lot more search engines about (remember Excite,…
With Facebook’s huge growth continuing, it means more and more businesses are creating company pages to reach a wider audience. However, with the number of Facebook pages probably in the millions, how do you make sure your page actually gets found in a search, whether on Facebook itself or in the search engines? I’ve tested…
I’ve been optimizing websites for over 10 years now (where’s the time gone!) and even since those early days some of the principles of SEO haven’t really changed that much. Of course there are a lot less search engines to worry about now, only two, but getting those all important rankings is much more difficult…
On 23 February Google updated their algorithm once more to weed out ‘content farms’. These are usually low quality sites where people can submit their content, and even content scraper sites, which literally ‘scrape’ content (via software) from other sites to use on their site. These sites have often performed well in search rankings, but…
A couple of weeks ago, Search Engine Land published an article about how social media is affecting search rankings after an interview with Google and Bing: What Social Signals Do Google & Bing Really Count? Both search engines answered questions about what they look at in social media and how this can influence rankings for…
In our ‘7 Ways to Get More Clients with Social Media Marketing’ talk, Louise and I explain how social media works with all the different online marketing activities which many businesses use as part of their marketing mix. One of those is how SEO works with social media. It’s important to remember that almost everything…
I’ve written a couple of posts previously about how the search world is changing and some of the things that will keep us on our toes on 2010, but as there’s so much to keep up with, I thought it would help to summarise some of these impending changes. Here’s a quick summary of some…
