For small business owners who embrace the internet, social networking presents so many opportunities to connect, communicate, share and get their marketing message ‘out there’.
Many individuals, from college students to pensioners, are also enjoying the novelty of being part of a growing online community, connecting with like-minded people, sharing their [...]
As we tell our Savvy Marketer workshop delegates, using the internet to market your small business doesn’t mean you can stop marketing the ‘traditional’ or offline way. The best results will be achieved with a mix of both sets of tools.
And there are many valuable lessons to be learned from traditional marketing. Like the need [...]
by LouiseBJ on December 17, 2009
in Web/Tech
At our ‘Online Marketing for Beginners’ workshop earlier this week, one of the topics we looked at was the importance of getting your website home page message right, after all – for many visitors it will be the first impression they get of your business.
I read somewhere that the purpose of your home page is [...]
The more time you spend on the internet, the more free information you’ll come across. A lot of it is very good quality too. This can cause confusion amongst our workshop delegates and others who are new to the online world, especially when we tell them they should be giving away high quality content as [...]
And no, I don’t mean that in the way some people with super-sized egos say ‘just Google my name!’ when you ask for their contact details.
The more time you spend online – using Twitter, Facebook, LinkedIn and other social networks – the more of a trail of virtual breadcrumbs you leave on the internet. Add [...]
by LouiseBJ on October 22, 2009
in Planning
Sometimes I think we didn’t know the meaning of overwhelm before the internet came along! The sheer volume of available information is both powerful and overpowering at the same time.
The online chatter is never-ending, as more and more people find their voices and contribute their expertise and opinions on just about anything under the sun.
Avoiding [...]