74.jpg)
Social Media Marketing is still relatively new and we’re all still learning how best to use it for our businesses. Some people get the hang of it very quickly while others struggle and drop several rather loud clangers. The Profile Photo Faux Pas Sam recently wrote a very comprehensive post on the importance of completing…
Just as we think we’ve seen all the Email Marketing mistakes there are, along come a few more howlers! Here’s the latest batch: Spelling & punctuation clangers. You’d think having built-in spell checkers would mean better spelling, punctuation and grammar, unfortunately that doesn’t seem to be the case (as Sam found out recently). A well…
When you go to all the trouble of crafting word perfect, interesting articles for your newsletter and painstakingly choose just the right images, it’s pretty demotivating when the stats show that hardly anyone is bothering to open or read it. One way to encourage more people to look forward to receiving and reading your messages…
Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…
Although Facebook introduced the Subscriber feature last September, I haven’t noticed many people using it. If you’ve been wondering what it is and whether it could be useful for you, I hope this post will shed some light. Intended primarily for ‘public figures’ like celebrities, journalists and political figures, the Subscriber feature is also a…
One of our most popular Q&A Calls was about Facebook, and unsurprisingly most of the questions asked were on using Facebook for Business. And yet so many small businesses claim that Facebook doesn’t work for them. Here are 5 reasons why that could be true. They’re using a Personal Profile instead of a Page This used…
You may have seen these images with seemingly random squares popping up in different places. They’re called QR codes (short for Quick Response) and are best described as a 2-dimensional barcode. Basically you point the camera of your smartphone at the code and it will decode the information contained in it. QR Code Generator –…
