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Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…
Although Facebook introduced the Subscriber feature last September, I haven’t noticed many people using it. If you’ve been wondering what it is and whether it could be useful for you, I hope this post will shed some light. Intended primarily for ‘public figures’ like celebrities, journalists and political figures, the Subscriber feature is also a…
One of our most popular Q&A Calls was about Facebook, and unsurprisingly most of the questions asked were on using Facebook for Business. And yet so many small businesses claim that Facebook doesn’t work for them. Here are 5 reasons why that could be true. They’re using a Personal Profile instead of a Page This used…
You may have seen these images with seemingly random squares popping up in different places. They’re called QR codes (short for Quick Response) and are best described as a 2-dimensional barcode. Basically you point the camera of your smartphone at the code and it will decode the information contained in it. QR Code Generator –…
We’re all for creating lots of different streams of income, in fact the more the merrier! But they do need to be related in some way to your core business, or be separated in some way so as to avoid confusion. You don’t want to dilute the expertise you’ve spent a lot of time, energy…
I love learning, and am fascinated by all the possibilities the internet provides for small businesses. There is more free information out there than ever before, some of it very good, and certainly more than enough to satisfy my curiosity. And that’s causing me (Louise) a bit of a problem that I’d like to discuss…
In our never-ending search for efficient working online and increasing productivity, we’re always trying out new tools so we can report back to you on our findings. Most of them are free, at least at the basic level, which is often enough for the one-person business It may seem as if we’re always recommending Google,…
