For small businesses needing big results from Online Marketing
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Following the recent announcement by Ning’s new CEO of his intention to phase out their free service, we thought it high time to write a few words of caution on the potential risks associated with over-reliance on free online services. Here at Savvy Marketers, we teach how you can establish and increase your business web [...]
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It’s high time we explored another of the social networks on this blog (before becoming completely Twitter obsessed!). LinkedIn may not have so many active members (a mere 55 million, compared to Facebook‘s monolithic 400 million!), but then it serves a very different audience. To be honest, this is the site I’ve found the hardest [...]
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by LouiseBJ on March 11, 2010
Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked. “Will social media marketing work for my business?” The short answer is you don’t know – until you try it! In our experience, owners of small businesses are [...]
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For small business owners who embrace the internet, social networking presents so many opportunities to connect, communicate, share and get their marketing message ‘out there’. Many individuals, from college students to pensioners, are also enjoying the novelty of being part of a growing online community, connecting with like-minded people, sharing their thoughts and experiences, as [...]
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As we tell our Savvy Marketer workshop delegates, using the internet to market your small business doesn’t mean you can stop marketing the ‘traditional’ or offline way. The best results will be achieved with a mix of both sets of tools. And there are many valuable lessons to be learned from traditional marketing. Like the [...]
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At our ‘Online Marketing for Beginners’ workshop earlier this week, one of the topics we looked at was the importance of getting your website home page message right, after all – for many visitors it will be the first impression they get of your business. I read somewhere that the purpose of your home page [...]
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