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The use of Facebook by small businesses is often misunderstood, especially as our first encounter with the mammoth site is usually when we’re faced with endless questions just to set up an account. By the time we’ve filled in all the fields (or left some blank to come back to later!), the thought of having…
A popular feature on LinkedIn is ‘Answers’ where members can both ask and answer questions. Hundreds, if not thousands, of questions are typed in every day by members under various categories including Management, Personal Development, Small Business and Technology. Answering questions enables you to demonstrate your particular area of expertise. ‘Good’ and ‘ Best’ answers…
In response to a frequently asked question “What’s the difference between Facebook Groups and Facebook Pages?”, I hope to shed some light on what they are and which to use when! I’ll admit to sometimes being confused on this issue myself, especially as Facebook continues to make changes to both Pages and Groups, in response…
Even with all the benefits of social networking for small business owners, there’s no doubt that it can take up an awful lot of precious time unless it’s approached in the right way. At our recent Q&A Hour I (Louise) was asked how long I spend networking online each day. I was pleased to be…
You’ve probably spent a lot of time, and money, getting your website ‘just so’. Now you want people to visit it, find out what you do and hopefully, buy from you! Many people believe Google will instantly bring hordes of potential clients – if only that were true! Search Engine Optimization takes time to produce…
If you thought autoresponder messages were just for sending those ‘Out of Office’ replies to emails, we’d like to introduce you to some much more interesting uses! Autoresponders are a great way to automate some of your marketing online. They are a series of email messages you write in advance and then schedule to be…
If you’ve ever got lost trying to write down or type a long URL like: http://www.verylongdomainname.com/index/wherenext123/perhaps here/perhapsthere/?01dontknow/youhavetobejoking/phewatlast.html, the chances are the person giving it hasn’t heard of URL shorteners or that it could have been made it into http://bit.ly/atlast (I don’t know if that’s a real web page by the way!). This also makes the…
