Posts tagged as:

social media

How do you know if what you’re doing is working?

by LouiseBJ on March 11, 2010

in Marketing, Web Analytics

Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked.

“Will social media marketing work for my business?”
The short answer is you don’t know – until you try it!  In our experience, owners of small businesses [...]

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Connecting with Social Media

by LouiseBJ on February 25, 2010

in Marketing, Social Networking

Anyone who still believes Social Media is just another marketing tool hasn’t got it yet.  While many newcomers to Twitter, Facebook and LinkedIn go hell for leather to promote their particular product or service, they soon realise, from the lack of positive response, that isn’t the way to go.  At this [...]

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What Social Media can Learn from Traditional Marketing

by LouiseBJ on February 4, 2010

in Marketing

As we tell our Savvy Marketer workshop delegates, using the internet to market your small business doesn’t mean you can stop marketing the ‘traditional’ or offline way.  The best results will be achieved with a mix of both sets of tools.
And there are many valuable lessons to be learned from traditional marketing.  Like the need [...]

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Why I’m still undecided about Twitter Lists

by LouiseBJ on November 26, 2009

in Social Networking

At first I couldn’t see the point of them.  I’d already created several groups within Hootsuite (and in Seesmic and Tweetdeck before that) and was quite satisfied with them.
I’ll admit that I didn’t ‘get’ how lists worked until I read a few blog posts making everything clearer. (see below for links)
But I’m still not sure.  [...]

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Avoiding Online Overwhelm

by LouiseBJ on October 22, 2009

in Planning

Sometimes I think we didn’t know the meaning of overwhelm before the internet came along!  The sheer volume of available information is both powerful and overpowering at the same time.
The online chatter is never-ending, as more and more people find their voices and contribute their expertise and opinions on just about anything under the sun.
Avoiding [...]

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Watch out for Sharks!

by LouiseBJ on October 8, 2009

in General, Web/Tech

I’ve met many really lovely business owners since I started out back in 1998, some of whom have gone on to become good friends.  Unfortunately I’ve also come across a few absolute sharks who prey on the unsuspecting and trusting.
Savvy Tip #1
Only the other day I heard that an unscrupulous web design company were holding [...]

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