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Content Marketing is wonderful! It’s a great way for professional service businesses to be able to use the internet to get their marketing message in front of more people, more often than they could have dreamt possible using traditional offline methods. Our post explaining what content marketing is gives you some easy steps to get started…
If you follow any of the online news, you can’t have failed to read about Google’s latest venture – the creation of their own social network, Google + (Google Plus), which launched about a month ago and is still by invitation only. This is not to be confused with the the Plus One button to…
With such an overwhelming amount of reading material online to get through every day, having the right tools to keep it all organized is essential. We’ve made a few suggestions in previous posts: How do you keep up with your favourite blogs? Are you trying to read too much online? Managing your online reading list…
I’ve just received another automated Twitter Direct Message inviting me to join yet another new social network. Frankly I find it hard enough to keep up with the main three (Twitter, Facebook & LinkedIn) so I’ll be declining the invitation Sometimes the sheer volume of invitations and notifications from networks you belong to can become…
Starting a blog for your business is a big commitment of time and effort. Most of your posts will involve some writing, even those with audio and video. And of course you want your efforts to be read, preferably by people in your target market so you can impress them with your knowledge and persuade…
Using social sharing buttons has become a great way of letting our connections know when we find something interesting that they might also like to know about. Which button we choose to use is very much a matter of personal choice, and largely depends on which of the social networks we, and our connections, spend…
“What would be really interesting to know is whether Facebook really can be used in the b2b sector or whether its real value is in retail, consumer driven companies?” (Joyce Turton – www.marketing2business.co.uk) Here’s a great question we received from one of our Q&A Hour listeners! While it’s undoubtedly true that there are more B2C…
