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“What would be really interesting to know is whether Facebook really can be used in the b2b sector or whether its real value is in retail, consumer driven companies?” (Joyce Turton – www.marketing2business.co.uk) Here’s a great question we received from one of our Q&A Hour listeners! While it’s undoubtedly true that there are more B2C…
On 21st April 2008 I set up an account for @LouiseBJ on a cutely named website called Twitter. I didn’t have a clue how it worked or what to do with it. I was soon warmly welcomed by @JeanetteJoy and @ShermanHu – the very first people who followed me and whom I eagerly followed back….
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As the brighter, lighter days show up the cleaning jobs that need doing around the house, it’s a good time to give your social network presence a spring clean too. If you’ve been on Twitter, Facebook and LinkedIn for a few months or more and intend to continue using social networking as a marketing tool…
Saying “Just Google me” is so 2010 Obviously if you have a website, blog and belong to a few social networks, people searching for you by name should be able find references to you, and links to web pages where you’re mentioned. Mind you, I’ve seen a few interesting mix ups with some individuals sharing…
Just like Facebook Business Pages, you can create a Company Page on LinkedIn. The screenshot below shows my profile and the Company details that pop-up when you hover over where it says current employer. Larger companies can also include their individual employees and promote career opportunities for potential job seekers. Now, if you are ‘pretending’…
Please! The internet is not going to solve all your business problems and worshipping at the church of Facebook, Twitter or LinkedIn does not mean guaranteed success. I’m seeing so many previously quite level-headed business owners jumping on the social networking bandwagon and proclaiming it to be the best thing since sliced bread. Which it…
The use of Facebook by small businesses is often misunderstood, especially as our first encounter with the mammoth site is usually when we’re faced with endless questions just to set up an account. By the time we’ve filled in all the fields (or left some blank to come back to later!), the thought of having…
