Yes, you can get guarantees of first page Google rankings, but not here!

Actually, you should be very wary of anyone who guarantees you’ll get first page rankings on Google and any other search engine. Most likely it’s a scam or the company offering the guarantee will be using dodgy techniques to say the least.

Here’s a few reasons why first page rankings can’t be guaranteed:

• No search specialist can control the search results in the search engines, so it would be impossible to predict results.
• No other form of advertising or marketing would ever give a guarantee – would you expect a magazine to guarantee a certain number of people contacting you after placing an ad?
• Search results can fluctuate hugely and even if you did gain high rankings for your chosen keywords, it doesn’t mean you’ll stay there.
• High rankings don’t equate to leads, enquiries or sales, which at the end of the day, are more important than top rankings which never convert.
• Search engines use different data centres so your site may appear high in results from one data centre but not another – and surfers often don’t always get results from the same data centres.
• People often search within their personalized login, e.g within their iGoogle account and again, Google can display different searches to those logged into their accounts than within a regular search.
• Obsessing over first page rankings won’t help you to make your site the best it can be, or ensure you target the activities which lead to the highest conversions.

It can be very tempting to use a service that offers guarantees, but more often than not the techniques they use could cause more harm than good in the long run, and if you decide to stop using the service, you could end up starting again from scratch. You have been warned!