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Have you noticed how social media sites are giving slide presentations a new lease of life? There’s a whole community of slide show enthusiasts sharing excellent presentations on sites such as slideshare.net, a website we suggest you visit and explore. While slides may not be considered as compelling viewing as a video, done well they…
When we spring-cleaned this website/blog recently, we added a few extra pages outlining our new services and products for visitors to check out. We also created what we believe to be an important page that every website should have, but in practice very few do. A ‘Start Here’ page is a good idea if the…
Many of us who have websites don’t always look at how visitors perceive them as we think we know what they want, and what information should be on our websites. For most small business owners, using a focus group would cost a small fortune, so it’s not something many of us do, other than asking…
What is the Point of your Website? Many small businesses have a website built because they know they need to have one. But they don’t give much thought to what they actually want it to do for their business. Most people we speak to look surprised when we ask this question, and answer:‘More business –…
We’re all for creating lots of different streams of income, in fact the more the merrier! But they do need to be related in some way to your core business, or be separated in some way so as to avoid confusion. You don’t want to dilute the expertise you’ve spent a lot of time, energy…
I’ve just received another automated Twitter Direct Message inviting me to join yet another new social network. Frankly I find it hard enough to keep up with the main three (Twitter, Facebook & LinkedIn) so I’ll be declining the invitation Sometimes the sheer volume of invitations and notifications from networks you belong to can become…
As the brighter, lighter days show up the cleaning jobs that need doing around the house, it’s a good time to give your social network presence a spring clean too. If you’ve been on Twitter, Facebook and LinkedIn for a few months or more and intend to continue using social networking as a marketing tool…
