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With the Christmas rush well and truly over and many of you hopefully having had a good break, I’m sure some of you are turning your mind to what you need to do to make 2011 a better year. The New Year is often a time that businesses think about re-vamping their websites, particularly those…
I probably spend more time online than the average business owner – but that’s to be expected as we’re always on the lookout for new tools & tricks to try out and enjoy sharing the good stuff. As a result, I (Louise) also notice lots of ‘bad practice’ and sometimes just plain bad manners. So,…
I’ve just visited a very odd website. It belongs to someone I met at a recent networking event and I wanted his email address to make contact as I can’t find his business card. When I couldn’t see any details on the home page, naturally I went straight to the ‘Contact’ page – to be…
Going through the process of having a website built can be like navigating a minefield. Not only do you need to think about the design of the site and what information to include on it, but there are a whole host of different content management systems and techie options to consider as well. A content…
At our ‘Online Marketing for Beginners’ workshop earlier this week, one of the topics we looked at was the importance of getting your website home page message right, after all – for many visitors it will be the first impression they get of your business. I read somewhere that the purpose of your home page…
And no, I don’t mean that in the way some people with super-sized egos say ‘just Google my name!’ when you ask for their contact details. The more time you spend online – using Twitter, Facebook, LinkedIn and other social networks – the more of a trail of virtual breadcrumbs you leave on the internet. …
When I first set up my social networking accounts, I thought they were a great way to get more visitors to my website. So in the space for a URL on the profile page I entered my home page address, but I soon realised that by doing this I was missing one of the main…
