74.jpg)
At our ‘Online Marketing for Beginners’ workshop earlier this week, one of the topics we looked at was the importance of getting your website home page message right, after all – for many visitors it will be the first impression they get of your business. I read somewhere that the purpose of your home page…
And no, I don’t mean that in the way some people with super-sized egos say ‘just Google my name!’ when you ask for their contact details. The more time you spend online – using Twitter, Facebook, LinkedIn and other social networks – the more of a trail of virtual breadcrumbs you leave on the internet. …
When I first set up my social networking accounts, I thought they were a great way to get more visitors to my website. So in the space for a URL on the profile page I entered my home page address, but I soon realised that by doing this I was missing one of the main…
I realize that what I’m about to say is going to make me unpopular. For some people, it’s going to come as a big disappointment, almost on a par to when they found out the truth about Father Christmas! The odds of getting rich quickly on the internet are even less than winning the lottery…
Just as you need to set objectives for your traditional marketing materials, having clear calls to action on your website is also very important if it is to generate the results you want, especially from first time visitors. Here are two common mistakes that we see: So many web pages, and blogs start off with…
I’m having my car MOT’d this week – I can’t say I’m looking forward to it as it usually fails on something! Each year we have to put our cars through this test to make sure they’re roadworthy, and it made me think that we should do the same for our website from time to…
Having been on the web for many years now, there have always been things that people put on their sites that are irritating to visitors and frankly, are just bad practice. Well, today I thought I’d highlight some of those crimes the web police should be arresting people for! 1. Mission Statements Just about one…
