You’ve probably spent a lot of time, and money, getting your website ‘just so’. Now you want people to visit it, find out what you do and hopefully, buy from you! Many people believe Google will instantly bring hordes of potential clients – if only that were true! Search Engine Optimization takes time to produce [...]
I was in the supermarket the other day, standing in the breakfast cereal aisle. Imagine that, a whole aisle of breakfast cereals to choose from! But the sheer variety meant it took a while to find what I wanted – I’m sure I walked past the Bran Flakes more than once! That got me thinking [...]
I’ve noticed an increasing trend over the last couple of months of lazy internet marketers putting up ridiculously basic squeeze pages offering a free guide in exchange for an email address. While you may think that’s fairly standard practice amongst the well-known marketing gurus, what’s missing in the pages I’m referring to, is any idea [...]
I find the summer holidays are usually a very good time to review business processes, marketing materials and my website. Over the last few years, every summer I’ve made changes of some sort and this summer its time for a new website. With uncertainty about the economy still in the news, you need to make [...]