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We recently received a question from the owner of a Counselling & Psychotherapy practice, asking about the benefits of including testimonials and photographs of therapists on his website. As our answer is relevant to other professional service businesses as well as to therapists, we thought it would be helpful to share on the blog, so…
A blog is so important to the online success of all small businesses that it can truly be called the real heart. It’s more important than Facebook, than Twitter, LinkedIn, and more important even than a static, stand-alone website. Have we convinced you yet that your blog is important? OK, here’s why it is: It…
While the economic downturn seems to be ongoing, certainly for the foreseeable future, one of the upsides is that it’s making people more enterprising in that people are finding new ways to earn extra cash. More people are setting up their own businesses after redundancy to take control over their own future or finding new…
This post is long overdue as I’ve been using Buffer for several months now. I can’t remember exactly where I first heard of it, but I have been most impressed with this free Twitter scheduling tool. You’ll already know that between us, Sam and I read an awful lot of blog posts and visit many…
Many of us who have websites don’t always look at how visitors perceive them as we think we know what they want, and what information should be on our websites. For most small business owners, using a focus group would cost a small fortune, so it’s not something many of us do, other than asking…
Using social sharing buttons has become a great way of letting our connections know when we find something interesting that they might also like to know about. Which button we choose to use is very much a matter of personal choice, and largely depends on which of the social networks we, and our connections, spend…
“What would be really interesting to know is whether Facebook really can be used in the b2b sector or whether its real value is in retail, consumer driven companies?” (Joyce Turton – www.marketing2business.co.uk) Here’s a great question we received from one of our Q&A Hour listeners! While it’s undoubtedly true that there are more B2C…
