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‘Tis the season to be jolly, so let’s share the love for some of those companies who have been setting a good example and using good practice online! Yes, these are the very first Savvy Marketing Awards, with best practice sought, deliberated and cogitated over by two people! We would love your comments on who…
You’ve probably spent a lot of time, and money, getting your website ‘just so’. Now you want people to visit it, find out what you do and hopefully, buy from you! Many people believe Google will instantly bring hordes of potential clients – if only that were true! Search Engine Optimization takes time to produce…
If you’ve ever got lost trying to write down or type a long URL like: http://www.verylongdomainname.com/index/wherenext123/perhaps here/perhapsthere/?01dontknow/youhavetobejoking/phewatlast.html, the chances are the person giving it hasn’t heard of URL shorteners or that it could have been made it into http://bit.ly/atlast (I don’t know if that’s a real web page by the way!). This also makes the…
I was in the supermarket the other day, standing in the breakfast cereal aisle. Imagine that, a whole aisle of breakfast cereals to choose from! But the sheer variety meant it took a while to find what I wanted – I’m sure I walked past the Bran Flakes more than once! That got me thinking…
Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked. “Will social media marketing work for my business?” The short answer is you don’t know – until you try it! In our experience, owners of small businesses are…
I’ve noticed an increasing trend over the last couple of months of lazy internet marketers putting up ridiculously basic squeeze pages offering a free guide in exchange for an email address. While you may think that’s fairly standard practice amongst the well-known marketing gurus, what’s missing in the pages I’m referring to, is any idea…
I find the summer holidays are usually a very good time to review business processes, marketing materials and my website. Over the last few years, every summer I’ve made changes of some sort and this summer its time for a new website. With uncertainty about the economy still in the news, you need to make…
