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Actually, you need to do both! If you’ve only recently started exploring social media marketing tools to promote your business online, the terms ‘Content Marketing’ and ‘Copywriting’ may not mean a lot. They could just be terms you’ve heard of or read about. The aim of today’s post is to define what they are and…
Over the last couple of weeks we’ve been posting some tips on what you could write about to add fresh content to your website or blog. But what if you’re not short of brilliant ideas, but struggling with writing style and putting new content or blog posts together? When I first started blogging, which is…
When you’ve worked really hard to build your email subscriber list ethically and carefully avoided engaging in spammy techniques, it can feel like a personal slight when you see that someone has ‘unsubscribed’. After you’ve dried your tears, take a look to see whether it is an isolated case or have there been others during…
When we spring-cleaned this website/blog recently, we added a few extra pages outlining our new services and products for visitors to check out. We also created what we believe to be an important page that every website should have, but in practice very few do. A ‘Start Here’ page is a good idea if the…
Imagine you’re having a flyer printed for a new product or service in your business. I expect you’d probably agonize over every word on the page and check every punctuation mark. You’d spend ages to select the best quality images and proof-read the finished article several times before going to print. Wouldn’t you? Do you…
One of the things we pride ourselves on here at Savvy Marketers is keeping what we teach jargon-free, but there are times when we lapse. We’re sorry The internet is riddled with jargon and acronyms but we’re not sure whether this is a deliberate ploy to baffle newcomers or because some words are quite simply…
Have you noticed how the number of Emails arriving in your inbox has suddenly multiplied again, after a bit of a lull during the Christmas break? The competition to get your message opened and read is hotting up too. What can you do to stand out? Using spammy headlines with lots of CAPITAL LETTERS and…
