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When you’ve worked really hard to build your email subscriber list ethically and carefully avoided engaging in spammy techniques, it can feel like a personal slight when you see that someone has ‘unsubscribed’. After you’ve dried your tears, take a look to see whether it is an isolated case or have there been others during…
When we spring-cleaned this website/blog recently, we added a few extra pages outlining our new services and products for visitors to check out. We also created what we believe to be an important page that every website should have, but in practice very few do. A ‘Start Here’ page is a good idea if the…
Imagine you’re having a flyer printed for a new product or service in your business. I expect you’d probably agonize over every word on the page and check every punctuation mark. You’d spend ages to select the best quality images and proof-read the finished article several times before going to print. Wouldn’t you? Do you…
One of the things we pride ourselves on here at Savvy Marketers is keeping what we teach jargon-free, but there are times when we lapse. We’re sorry The internet is riddled with jargon and acronyms but we’re not sure whether this is a deliberate ploy to baffle newcomers or because some words are quite simply…
Have you noticed how the number of Emails arriving in your inbox has suddenly multiplied again, after a bit of a lull during the Christmas break? The competition to get your message opened and read is hotting up too. What can you do to stand out? Using spammy headlines with lots of CAPITAL LETTERS and…
I recently heard of an online article directory I hadn’t come across before. Since article marketing is an integral part of our savvy marketing activities, I typed in the url and took a look around. At first glance it appeared to be a nice modern website, easy to navigate and without the very ‘busy’ home…
When you visit a website, what do you want to see? Would you rather read long pages about how great someone’s products or services are – or whether they have the answer to your situation? I’m sure that if you can’t quickly and easily find out – you’ll be off, clicking away and leaving that…
