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I recently heard of an online article directory I hadn’t come across before. Since article marketing is an integral part of our savvy marketing activities, I typed in the url and took a look around. At first glance it appeared to be a nice modern website, easy to navigate and without the very ‘busy’ home…
When you visit a website, what do you want to see? Would you rather read long pages about how great someone’s products or services are – or whether they have the answer to your situation? I’m sure that if you can’t quickly and easily find out – you’ll be off, clicking away and leaving that…
I have to confess I don’t write and submit as many articles to online directories as I should. But when I saw how quickly a recent article was picked up by Google and spread around Twitter, I knew it was high time to revisit this very powerful marketing technique. While a previous post focused on…
I’ve just visited a very odd website. It belongs to someone I met at a recent networking event and I wanted his email address to make contact as I can’t find his business card. When I couldn’t see any details on the home page, naturally I went straight to the ‘Contact’ page – to be…
I was in the supermarket the other day, standing in the breakfast cereal aisle. Imagine that, a whole aisle of breakfast cereals to choose from! But the sheer variety meant it took a while to find what I wanted – I’m sure I walked past the Bran Flakes more than once! That got me thinking…
At our ‘Online Marketing for Beginners’ workshop earlier this week, one of the topics we looked at was the importance of getting your website home page message right, after all – for many visitors it will be the first impression they get of your business. I read somewhere that the purpose of your home page…
Every day I read lots of blog posts on many different topics. Just a few short years ago, I used to read every word of the Email newsletters that arrived in my Inbox, as well as online articles and blog posts that I found interesting. I learned a lot that way. But now I find…
