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Did you know that you’re probably already a ‘Content Curator’? Every day, through the social networks, millions of people are sharing articles, videos, podcasts, in fact all manner of content by tweeting links to their followers, or sharing updates on Facebook or LinkedIn. From motivating quotes and funny cat videos to more serious information, we…
Content Marketing is wonderful! It’s a great way for professional service businesses to be able to use the internet to get their marketing message in front of more people, more often than they could have dreamt possible using traditional offline methods. Our post explaining what content marketing is gives you some easy steps to get started…
Whenever we explain to newcomers to the internet how important, even vital, writing is as part of establishing an online presence that will lead to business, they nearly always nod in agreement. But then the vast majority don’t do anything about it, apart from perhaps the odd status update on Facebook or the occasional half-hearted…
Hurray! Your Email Marketing message passed the first impression test and has been opened. Well done, that’s the first hurdle overcome. What’s next? Go back to your email inbox and select one of your recent messages again, open it and let’s have a closer look at the following: The Header Does the header confirm what…
Whether you’re writing articles for your newsletter, to post on your blog or submit to directories, constantly coming up with new ideas of what to write about can be hard to do. It’s true that you need to be consistent and write about topics within your area of specialisation, if you want to keep your…
When you visit a website, what do you want to see? Would you rather read long pages about how great someone’s products or services are – or whether they have the answer to your situation? I’m sure that if you can’t quickly and easily find out – you’ll be off, clicking away and leaving that…
…. But do we have anything worth saying? Isn’t it amazing how many different ways we have to communicate with one another? The letter; telephone; mobile phone; text; fax; newspaper; emails; websites; blogs; twitter; audio; radio; television; video – just some that come to mind. I’ve always been an avid reader. As a child I…
