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Hurray! Your Email Marketing message passed the first impression test and has been opened. Well done, that’s the first hurdle overcome. What’s next? Go back to your email inbox and select one of your recent messages again, open it and let’s have a closer look at the following: The Header Does the header confirm what…
Whether you’re writing articles for your newsletter, to post on your blog or submit to directories, constantly coming up with new ideas of what to write about can be hard to do. It’s true that you need to be consistent and write about topics within your area of specialisation, if you want to keep your…
When you visit a website, what do you want to see? Would you rather read long pages about how great someone’s products or services are – or whether they have the answer to your situation? I’m sure that if you can’t quickly and easily find out – you’ll be off, clicking away and leaving that…
…. But do we have anything worth saying? Isn’t it amazing how many different ways we have to communicate with one another? The letter; telephone; mobile phone; text; fax; newspaper; emails; websites; blogs; twitter; audio; radio; television; video – just some that come to mind. I’ve always been an avid reader. As a child I…
Judging from recent conversations with fellow business owners, one of concerns that holds them back from starting a blog is not knowing what to write about. While it seems some ‘bloggers’ can rattle off a 500 word topical post every day of the week, that’s probably because blogging is their full-time ‘job’ so they can…
I’m lucky to enjoy writing, but sometimes even I (Louise) find it a challenge to come up with new ideas for blog posts, newsletters, and articles. Being a great believer in keeping things as simple as possible, I’ve come up with a few ideas to make writing less of a chore, and thought you might…
